Schwerpunkt Marketing & Sales Management
Welcome!
We are the project-based focus Marketing & Sales Management and are pleased to give you some insights into our course. Here you will find all the important information about the content, goals and perspectives that the focus has in store for you.
We are looking forward to meeting you!
What you can expect:
- Dual Degree Students from our international partner universities
- Lecturers partly from companies and from our international partner universities
- Projects with international companies, excursion to a partner university
Three reasons for choosing an english major:
- Further improve your English (a solid basis is recommended). English is a basic necessity in most companies today!
- Gain intercultural experience with students from other countries. Most of you will have to work with people from other countries in the future. Get used to it now!
- Have the highlight „international“ (English) in your CV. Have a better chance to get a challenging job!
Inhalte
Sales Management
- Sales Management
- Sales Process
- Sales Controlling
- Distribution Management
- Customer Relationship Management
Marketing Management
- Strategic Marketing
- Product and Price Management
- Marketing Communications
- Market Research
Ziele
- Investigation of foreign markets
- Analysis of companies, divisions and departments
- Design and optimization of the marketing mix
- Management of international sales structures
- Establishment and maintenance of customer relationships
Besonderheiten
- Positioning products and services in a global Market
- Marketing Strategies in different cultural environment
- Market Analyses with global data bases
- Organizing the sales chanels
- Using sales data for optimization
- Using customer data for improving the relationship
- Analyses for real companies with students of other universities
- Excursion to Prag/Poland/…
- Cannot be taken in parallel with the corresponding TWIN module: Marketing (BBW)
Forschungs- und Lehrpersonal
Prof. Dr. Andreas Fuchs
Telefon: +49 931 3511-8340
E-Mail andreas.fuchs[at]thws.de