Schwerpunkt Entrepreneurship and Small and Medium sized Enterprises

Welcome!

Inhalte

Small and Medium Sized Enterprises

Entrepreneurship

Ziele

• Analysis and importance of small and medium-sized enterprises
• Start-up strategies and management of SMEs
• Internationalization strategies of SMEs
• Development of sustainability strategies on national and international markets
• Development of specific marketing concepts in national and international markets
• Development and economic evaluation of business models
• Imparting know-how on business management and the targeted management of start-ups
• Promotion of creativity and entrepreneurship

Besonderheiten

• Think outside the box 
• Turn theory into practice
• Use strategies for idea generation
• Identify and assess career and entrepreneurial options
• Develop a business plan
• Identify sources of funding
• Translate problems into opportunities
• Understand the process and steps to start a business
• Manage risk in SMEs
• Speak "business" & "entrepreneurship“ in international settings

Stimmen von Absolventen und Studierenden

Luise Maisch, Studentin:
„The major entrepreneurship is the perfect course when you are really interested in starting a business. Through the project work, it is made clear what is to be expected realistically when founding a company.“

Vivian Boxall, Studentin:
"After 2 semesters of this major you're prepared to register your own business."

Jonas Betz, Student:
"This major prepares you for entrepreneurship. Because it's about getting hands-on experience for once and not just watching!!"

Mareike Funk, Studentin:
"Entrepreneurship is a very interesting and practical major. It provides exciting insights into the topic of founding and startups with cool workshops and guest lectures."