About Duale Hochschule Baden-Württemberg

DHBW Lörrach is a public institution, and the only Higher Education Institution that offers only dual studies. Founded in 2009, DHBW traces its roots back to the 40-year success story of the University of Cooperative Education (Berufsakademie Baden-Wuerttemberg). DHBW provides a route to sought-after academic qualifications while enabling students to gain extensive practical experience. DHBW combines academic studies and on-the-job training with over 10,000 partner companies in Germany. Today, DHBW has 34,000 students in 9 locations and more than 145,000 graduates. DHBW offers a broad range of accredited programmes in the fields of business, engineering, and social work. DHBW focuses its research on the development of innovative quality concepts in cooperation with industry partners stimulating educational innovation. Students who want to be prepared for the future and assume responsibility quickly, choose to study internationally, select the study program International Business Administration (in English). Advantages of the study program are that generally one practice and one theoretical semester are completed abroad, and that tuition is carried out only in English, which not only foster students’ language abilities but also their networking in an international context. Students of different nationalities come together in the International Classroom so that practical intercultural competence is gained not only inside but outside the classroom.

The core subject "Business Communication" can also be taught in other languages (e.g. Spanish, French, Chinese). As such, the location of the Cooperative State University in the 3-corner region of Germany – France – Switzerland also enables intercultural learning and experience. Because those who are interculturally secure have the best cards in any team. The ability for digital transformation is the basis for successful business in the future for all companies. The students of the BWL-International Business (in English) program gain insights into the profound and accelerated transformation of business activities, processes, competencies and models during their undergraduate studies. Together with the partner companies, they can strategically and prioritized exploit the changes and possibilities of digital technologies and their effects on the entire economy. Our partner companies cover practically all industries and company sizes. This creates a mirror image of the modern digital economy that dissolves industry boundaries and forms the basis for future business models.

Key staff for the project:

Prof. Dr. Sebastian Feichtmair: Head of Study Program International Business (in English) and Professor at DHBW Lörrach, 25+ years expertise as CFO and CHR of international FMCG manufacturers, over 30 years of experience in building, leading, and advising corporations through complex restructurings, international expansion, capital markets transactions, and international sales and marketing strategies. Now professor at the Cooperative State University in Lörrach, responsible for International Study Programs, concentrating on teaching courses in Soft Skills inkl. Digital Presentation, Strategic Management, Consumer Behavior, International Finance and Strategic Marketing.

Klaus G. Obert: MBA (Dipl.-Betriebswirt FH), Certified Business and Team Coach. 20 years CEO of a globally leading trading company in the field of sustainable luxury packaging, since 2014 self-employed as a Management consultant and business coach, for 15 years freelance lecturer for marketing, presentation skills & communication at the Chamber of Commerce and the Chamber of Crafts Freiburg, since 2012 Associate Professor @ DHBW teaching presentation skills, marketing and applied marketing. Creates and coordinates joint Real-Life Marketing Communication Projects with international companies and organisations. He is considered presentation skills and marketing communication expert with long and solid experience which is frequently updated.

Philipp Schließer: Deputy head of the International Office at the DHBW Lörrach. He established and coordinated the qualification program for the external lecturers of the DHBW Lörrach for more than five years (including presenting), has developed the Coaching Saturday to enhance the soft skills of the students and he has thought and trained in several countries.