Inhalte
Sales Management
- Sales Management
- Sales Process
- Sales Controlling
- Distribution Management
- Customer Relationship Management
Marketing Management
- Strategic Marketing
- Product and Price Management
- Marketing Communications
- Market Research
Ziele
- Investigation of foreign markets
- Analysis of companies, divisions and departments
- Design and optimization of the marketing mix
- Management of international sales structures
- Establishment and maintenance of customer relationships
Besonderheiten
- Positioning products and services in a global Market
- Marketing Strategies in different cultural environment
- Market Analyses with global data bases
- Organizing the sales chanels
- Using sales data for optimization
- Using customer data for improving the relationship
- Analyses for real companies with students of other universities
- Excursion to Prag/Poland/…
- Cannot be taken in parallel with the corresponding TWIN module: Marketing (BBW)