Guides for NewM Modules (IO 07)
The following documents serve as pedagogical scripts in which pedagogical models and didactic approaches are described. These guidelines are based on the experiences and insights gained during the six Abroad@home modules and are a valuable tool for implementing similar teaching scenarios.
Guideline for Module 01 Speaking Europe
Online International Communication Skills in English. Task-based project work during the semester in student teams.
Guideline for Module 02 Nailing it – design, develop and communicate your idea!
The students will work in international teams and as a result introduce a new product online.
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Guideline for Module 02 Nailing it – design, develop and communicate your idea!
Guideline for Module 03: International Marketing
Students face the fundamentals of Marketing and experience basic models of Cross Border Marketing by solving tasks in a simulated environment.
Guideline for Module 04: Management Gaming in virtual cooperation
Students face the basics of management with all instruments that are needed to analyse and solve integrated marketing and supply chain plans.
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Guideline for Module 04 Management Gaming in virtual cooperation
Guideline for Module 05: Marketing Research
You will work in an international team to develop a marketing research project.
Guideline for Module 06: Strategic Management
The main objective of the course is to provide knowledge on the methods and tools of strategic analysis and the importance of formulation and implementation of the development strategy in a company.
Remark
The guidelines on this page represent the Intellectual Output 07 of the ERASMUS+ Strategic Partnership New Modes of Mobility and at the same time provide a deep insight into the diverse teaching concepts developed in the scope of the Intellectual Outputs 01 to 06.